Email Copies that actually convert
This is how you get your leads to reply you!
This is most crucial where most guys “FAIL”.
Framework to write email copies -
Use less than 100 words
Focus on the end benefit your product/service is solving
Give a deadline under which you will bring them those benefits
Build rapport by giving case study
Don’t ask for a call directly, instead provide them with your value
Use Spintax in emails so that email servers take it as different emails
Don't put any images or links (not even in the signature), it will hurt deliverability
Add a personalized line for each lead it can be on their demography, don’t need to add don’t need to focus too much on this
Use 3:1 - your: me ratio, portray more stuff on them
Eg -
{Hi|Hey} {First Name}
{Personalisation}
Anyways, are you {struggling|familiar} with X?
Cause a business like {LEAD’S COMPANY} was facing the same issue
Currently they have Y benefits/Results in Z time.
Seems fair? Can I shoot sauce on how you can do it yourself for free?
{Signature}
P.S - {something related to your personalized line}
If you read this email - it follows all the above points.
Now add 2 more follow-ups for this
One - after 2 days of 1st outreach
Second - after 3 days of above follow up
Total - 3 mails/Lead